Legal
Last updated: June 2026
Backward Brilliance is operated by Will Hammond. This policy explains what information is collected when you visit this website and how it is used.
This website does not use tracking cookies, analytics tools, or advertising scripts. We do not collect personal data directly through the site itself.
If you choose to book a call through Calendly, you will be sharing information directly with Calendly Inc. under their own privacy policy. We receive only the details you provide in that booking — your name, email address, and any answers to intake questions — which are used solely to prepare for and conduct that conversation.
If you email us directly at will@backwardbrilliance.com, we retain that correspondence for the purpose of responding to your enquiry.
Information you share with us is used only to:
We do not sell, rent, or share your personal information with third parties for marketing purposes.
This site links to Calendly for booking calls and LinkedIn for professional networking. These are external services with their own privacy policies. We recommend reviewing them directly:
This website does not set first-party cookies. Third-party services accessed through links on this site (Calendly, LinkedIn) may set their own cookies in accordance with their policies.
If you have shared personal information with us and would like to access, correct, or request deletion of that information, contact us at will@backwardbrilliance.com. We will respond within 30 days.
We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.
For any privacy-related questions: will@backwardbrilliance.com