Services
Keynote, workshop, coaching, or company-wide change: every path runs on the same method, start with what could be, then work backward to make it real. And they all lead to the same place, growth built on better ideas, not bigger budgets.
Get inspired
$1,000 to secure your dates
A signature talk that hands your audience a way of thinking, not just a feeling. They leave understanding why the idea, not the effort, is the edge, and with a tool they can use the next morning. Choose the talk that fits your room.
Choose your talk
Backward Brilliance
For teams told to grow without more money. Budget doesn't create the advantage; thinking does. Will shows how to surface the advantage already hiding in your business and turn better ideas, not bigger spend, into your growth engine. The room leaves with a repeatable way to out-think, not outspend, the competition.
Backward Brilliance
A brilliant idea does more than fix the problem in front of you; it raises the standard and builds an advantage you keep. Will teaches leaders how to generate ideas that win twice: solving today's problem while building equity that compounds tomorrow. The payoff is growth that pulls the business ahead, not just level.
Backward Brilliance
AI has made making anything fast, cheap, and infinite. It can't tell which idea is good. The human edge is now taste and judgment: knowing what's brilliant and choosing it. Will shows leaders how to build the one skill AI can't replicate and make it their advantage in a market where everyone has the same tools.
Learn the Tools
$15,000
A hands-on half day where your team learns the Backward Brilliance tools and how to use them. They don't just hear the method, they practice it, then keep the skill for every brief that follows.
Become a Pro
From $6,000
Ongoing 1:1 work through the full framework, rewiring how you think, how you lead, and what you hold your team to. Choose the depth that fits where you are.
3 Months
$6,000
A focused quarter to rewire your thinking and leave with one clear direction you own.
Purchase6 Months
$10,000
Twice the runway to make the shift stick: habits that hold and a standard that compounds.
Purchase1 Year · VIP
$120,000
Will fully in your corner for a year. Embedded, on call, and invested in every move that matters.
PurchaseCreate a Culture of Innovation
From $30,000 · scoped to your company
A company-wide engagement that builds a culture of innovation, embedding idea-led growth as the way you operate. A higher standard and better ideas become the default across teams, not the occasional exception.
Not sure where to start?
No pitch. Just a conversation about where you are and what you're trying to reach. If there's a fit, we figure out the right way to work together.
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